In 1897, Adolph S. Ochs was in his first full year as publisher of the New York Times. Despite the newspaper’s desperate financial condition, Ochs began positioning the Times as a moral counterweight to the New York Journal , which then was the ascendant newspaper in New York journalism. In February 1897, Ochs moved the slogan, “All the News That’s Fit to Print,” to a permanent place on page one of the Times.